Entrepreneurship is Education

Entrepreneurs innovate. It is one of the main things we do.

This truth has many implications.

One of implications is that we are breaking from the status quo.

This can be difficult, because people resist change.

Another implication is that your customers need to be educated.

Any true innovation is a break with the past. A break with the old way of doing things.

This requires that your customers be educated about the new possibilities.

The readers of this blog will have various and sundry products.

So, I cannot tailor everyone's education process.

Some innovations can make sense from the instructions on the product's packaging.

Other innovations might benefit from the educational platform known as an "infomercial."

While some innovations require a sales force to go out and educate the customer.  Eyeball to eyeball or ear bud to ear bud.

As an entrepreneur, it is your job to figure out the best way to educate your prospective customers.

This is one of the main hurdles to Commercializing Creativity.

Make it happen!