Commercializing Creativity

Innovation is the tool of the entrepreneur.

Innovation is about new wealth creation.

Innovation is not about bright ideas.

Innovation is not really about creativity.

Innovation is about commercializing creativity.

An idea, product, or service is only valuable if people are willing to pay for it.

Thus, the biggest part of an entrepreneur's job is about execution.

And, a big part of execution is the sales and marketing which converts an idea into value.

Thomas Edison once said, "Innovation is 1% inspiration and 99% perspiration."

He was so right.

Good ideas are ten-a-penny.

Good entrepreneurs, who are capable of sustained execution, are more rare than gold.

This is why overnight success stories are usually twenty years in the making.

Commercializing creativity is not easy. But it is worth it.