Massive Action

If you are an entrepreneur, or if you are in sales, undoubtedly you have heard about the importance of massive action. Massive action is good and it is important.

Sales trainer, Grant Cardone, has written an entire book on the concept of massive action. If you do not already know, the book is titled The 10X Rule. And, I believe, we should all read the book because a lot of people seem to take pride in the fact that they work smart and not hard. A ridiculous concept I wrote about in this post.

The idea that you can work smart, and not hard, is stupid. As you can see, in that post, it was an idea used to promote the importance of secondary education. So, please take it for what it is, propaganda.

The reality is, effectiveness requires massive action. Our job, each one of us, is to decide what is important and what is not. To identify what is important, you might want to read this post, and this one, as well as this one.

Once you have defined what is important, you will be able to define the task. It is then, after the task has been clarified, that we must take massive action. When something is important we must always remember to err on the side of doing too much.

First let's consider a non-business example. Let's say it is important to you to be married. And to have that marriage be healthy and loving. Fantastic! Your mission is to maintain a healthy, loving marriage. Now, I am anything but a marriage counselor. So, in no way do I intend to give martial advice.

That said, I think we can all agree that one of the pillars of a healthy relationship is communication. For this reason, I think it is obvious that communicating is one of the tasks in a relationship. In turn, we should err on the side of too much, rather than not enough, communication.

Even in the case of marriage, I believe it is wise to remember the importance of massive action.

In the case of entrepreneurship, and selling, Grant Cardone would tell you the most important thing is to get attention. In a more technical way, entrepreneurs are salespeople. And salespeople have three main tasks: prospecting, presenting, and closing.

Prospecting is, arguably, the most important task for the professional salesperson. And, getting attention is simply Cardone's characterization of prospecting.

Lest you think this is so much hot air, let's talk quickly about hot air balloons. If you think entrepreneurs do not need to be salespeople, allow me to submit Exhibit A: Richard Branson.

Branson is one of the world's greatest entrepreneurs. And, one thing Branson is absolutely outstanding at is getting attention. One minute he is dressing up in drag, and the next minute he is attempting to circumnavigate the earth in a hot air balloon. All to get attention for himself and for the Virgin brand. Branson understands that getting attention is a core competency for the entrepreneur.

What are we saying here? First you need to clarify what is important to you. Next, you need to define your mission. Then, you need to identify the key tasks which will allow you to accomplish your mission. Finally, you must take massive action in the execution of said key tasks.

This is a blog post, and for that reason, mine is a simplistic model. But, it is still rather powerful. If you want to succeed as an entrepreneur, you need to be an effective salesperson. And, rule number one of selling is getting attention.

Just because Richard Branson loves to have lots of fun, do not think for a second that he is not aware of what he is doing. Fun is an integral part of the Virgin brand. This is why the brand can be extended to everything from music album to soda, and airplanes to intergalactic travel.

Branson is an absolutely masterful salesman. Which means he understands how imperative it is to get attention. And, Cardone does a pretty good job of expounding on the topic. Like Grant says, "I'm in yo face!"