Monday, October 20, 2014

Ebola and Paul Ekman


The media can be such a pain in the butt. Right now they're going nuts about this Ebola thing. Listen, if you live in a developed country you probably have a better chance of being struck by lightning than of contracting Ebola.

Here is something I want you to consider. Have you ever heard of a gentleman by the name of Paul Ekman? Ekman is a psychologist of great repute. He's the one who taught us about the fact that the facial expression, of human emotion, is universal. Meaning, people around the globe, regardless of their language or culture, can read the emotions on other people's faces.

Let's do a little experiment. Look at the picture below. What emotion is this woman experiencing?



I'm pretty sure your answer was fear. It is clear that the woman is showing signs of being afraid. I want to draw your attention to one thing. Notice that one characteristic of the face of fear is a widening of the eyes. When we're afraid, our eyes tend to bug-out.

Most psychologists agree, the reason the eyes widen, when we are afraid, is so that we can maximize our field of vision. When we are in a dangerous situation, we need to take in as much information as possible. Hence the big eyes.

Though the media buffs might not explain it this way, keeping you locked in is exactly why they sell so much fear. When we are fearful we search for additional information. And, guess what the television news shows sell. Exactly, they sell you additional information. Their goal is not to put your mind at ease. Their goal is to sell their advertising slots for as much money as possible. To do this they need to keep you watching. This way their ratings go up. To keep you watching, they want to keep you afraid, so you'll keep coming back for more information.

Don't believe it. Don't buy into their game. Understand how you are being manipulated and you have a better chance of controlling your fears.