Sunday, July 6, 2014

A Ralph Lauren Paradox


I think it's fun to be a tight-rope walker. Walking a tight-rope provides perpetual challenge. This is important. I'm sure we have all heard about the “mid-life crisis” and the “burnout” that people experience. Peter Drucker would say this is a subject that is widely misunderstood.

According to Drucker, the mid-life crisis is really just boredom. It occurs when a person has reached the pinnacle of their profession. This person has mastered his or her craft and has little else to learn. A key element of engagement is learning. When a person stops learning they tend to disengage.

We see this everywhere, from reality shows, to our significant others. When we are learning new things, about our significant other, we tend to be more engaged. Obviously, this happens most in the beginning of the relationship. However, when we start to finish their sentences, we can get bored. For this reason it is usually advisable for couples to make the effort to discover and learn new things. The process of discovery is very engaging.

The same phenomenon seems to occur with reality shows. The first season can be great because we are learning about the cast members. The second season might be entertaining as well, as we further peel back the onion. But, usually, reality shows tend to jump the shark in their third season. By this time we have essentially learned all we need to know. We become bored. This is when the producers grab hold of the story and start to engineer the plot. Things become visibly contrived because most reality stars are not very good actors. Thus, the scripting really starts to show through.

At any rate, back to boredom. A big part of the reason I am so enamored with paradoxes is the simple fact that they are endlessly entertaining. I just don't seem to ever get bored discovering a paradox. That said, I want to talk a little about Ralph Lauren, the fashion designer.

Talking about his craft, Lauren once said, “It is important to preserve your lineage and tradition in your line, but the world changes around you and you have to stay with it.” The challenge for Lauren, and all of us, is to preserve the past while simultaneously embracing the future. Not at an easy thing to do. The key is to always be learning and studying. Lauren is a man of profound knowledge. And, I believe, it is this knowledge, and insight, that has kept him on top for so long. Lauren always has something new to learn. He does not appear to be bored.

Lauren's situation is a delicate balancing act. Not unlike walking a tight rope. The question is this. How do we preserve the past while simultaneously evolving into the future? I think it's a brilliant question. I believe the question provides us an excellent riddle. And, ultimately, this riddle is unsolvable. But the point of the riddle is to be answered and not solved. Ha! Answered but not solved? That alone is a riddle. What it means is that there is no final answer on how we preserve the past while simultaneously evolving into the future. The answer itself is an ever-evolving one.

Speaking of questions that are meant to be answered over and over again, check out this post: How about you?

Ok. Let me try to tie this thing together because I have jumped all over the place. What am I saying? I am saying human beings are designed to be learning machines. We experience positive affect (joy) when we learn new things. For this reason I believe it is a very good idea to be a lifelong student. Be honest, you enjoy learning new things, don't you? Even if it's just the latest gossip, we love learning. So, the question then becomes, what should we be studying? Well, that's for you to figure out.

One option is to study all sorts of different subjects. To some extent, that works. Knowing a little bit about a lot of things can be fulfilling. The problem is that humans are also designed to make progress. We are engineered to achieve. How do I know that? Because, just like how we enjoy learning new things, we also experience joy when we accomplish our goals. And, the bigger the goal, the greater the joy. So, if we hope to also cash-in on the joy of big achievement we will need to stick with a one subject long enough to win.

Ralph Lauren scaled to great heights because he stuck to the knitting. He started his company in 1967 and he stuck with it. To stave off boredom he kept on learning. And, if you don't go for breadth of knowledge, you must go for depth. Lauren developed deep and profound knowledge. A key element to massive achievement.

This is where the paradox enters the scene. It is nearly impossible to dive into deep knowledge without encountering numerous paradoxes. What Lauren discovered was that he needed to preserve his uniqueness style while also staying with the spirit of the times. This is the fundamental paradox that all great fashion designers must solve. How do you simultaneously follow and lead? What a delicious pisser.

So, what is your paradox?