Monday, December 15, 2025

Hustle culture is a problem... Curriculum is the key


Today, i would like to mention a couple of my favorite real world leaders.

i make no secret about my devotion to the genius of Peter Drucker. When it comes to business and organizational wisdom, he is the GOAT.

As far as real world leaders who built real businesses, two people i admire are Jimmy Iovine and Andre Young (known to the world as Dr. Dre).

They are both music producers who evolved into company owners.

In 1990, Iovine founded Interscope Records.

And in 1996, Dre founded Aftermath Entertainment.

Then, in 2006 they teamed up to create a headphones company called Beats by Dre.

While running Beats they saw a big problem, namely that the technologists and the artists spoke different languages and had difficulty working together.

So, in 2013 the two donated $70 million to the University of Southern California to begin an interdisciplinary school that would teach both technology and the arts.

Nowadays we hear a lot about the importance of an attribute called hustle, and it is largely bullshit.

But, don’t take my word for it.

Listen to what Jimmy and Dre had to say…