What should your contribution be?

At a Stanford commencement address, Steve Jobs famously advised the students “Follow your passion.” While the advice can feel exciting, I have found it to be almost useless. I have spent years trying to identify my passion, and I have finally figured it out, but it isn’t what most people think.

For example, if you think your passion is a particular line of work I think you will run out of steam, because most jobs will eventually become mundane. So, let me tell you how to follow your passion from the perspective of Sadhguru and Stephen Covey.

Very simply, Sadhguru says you can be passionate about anything and everything. Underwhelming, I know, because the advice doesn’t help narrow things down.

So let us switch to Stephen Covey, who said all people want the 4 L’s from life. All people want: to live, to love, to learn and to leave a legacy. And when you really think about it, you can probably get passionate about all four of those things. So, Covey’s advice does help narrow things down.

Show me a profession full of loving service, where you are constantly learning and can leave a legacy, and I will show you something you can probably get passionate about. But make no mistake, the passion isn’t the job, the passion is the 4 L’s.

Lastly, you know I have to mention Drucker, because he always seems to break things down clearly and concisely. Drucker died before Jobs’s “follow your passion” advice became a meme, but he addressed the related phenomenon of people in the 1960s wanting to “do their own thing.”

In this 2008 book Management, Drucker writes “To ‘do one’s own thing’ is not freedom. It is license. It does not have results. It does not contribute. But to start out with the question, ‘What should I contribute?’ gives freedom. It gives freedom because it gives responsibility.”

And he adds “The decision that answers ‘What should my contribution be?’ thus balances three elements. First comes the question, ‘What does the situation require?’ Then comes the question, ‘How could I make the greatest contribution with my strengths, my way of performing, my values, to what needs to be done?’ Finally, there is the question, ‘What results have to be achieved to make a difference?’ This then leads to the action conclusions.”

In support of the notion that great minds think alike, Sadhguru said something very similar to Drucker. SG recommends that everyday we joyfully do what needs to be done. I agree. For example, though it was an enormous amount of work, since my company needed leadership development training, and since it matches my strengths, I created it (joyfully, most of the time) 😂

What should your contribution be?

Culture does NOT eat strategy for breakfast

People often quote Peter Drucker as saying “Culture eats strategy for breakfast,” and it is total bullshit. However, I love when people use said quote because it shows that person doesn’t know Drucker. Drucker is at the very top of my Mount Rushmore, and I can assure you he never said that quote, nor would he say such a thing.

Here is the pisser. The list of people who have used that quote include some people I really respect, and it has caused me to wonder why they would make such a mistake. I think there are at least three possible reasons.

I think one reason is this, however hard it is to understand culture it is harder to understand strategy. Reason number two is working on culture happens much more often than working on strategy. And reason number three is, people tend to think their job is the most important job in the world.

Let me start with my favorite person who has unfortunately used this inaccurate quote. That person would be Satya Nadella, the CEO of Microsoft. He used the misquote in his book Hit Refresh, and I think reason #2 explains why he did it. Once Satya set a new direction for Microsoft, his day-to-day task was nurturing the right culture to get the company to its new destination. In other words, since culture is about executing the strategy it is more time consuming, and one could imagine more valuable.

Another person I hold in high regard who used the misquote is Laszlo Bock. For about ten years Mr. Bock was the head of human resources at Google, and in his book Work Rules! you will find both the story of his time at Google and the butchering of Drucker. And, I think my third reason explains why Bock made such a flub. A good HR department will nurture and maintain a quality culture, and it would be understandingly human for Bock to think his is the most important job.

I realize this may seem like much ado about nothing, but I mention the mistreatment of Drucker because getting your strategy right is hard enough. Nobody needs the added confusion from bullshit quotes. To help show you how Drucker thought, here is a quote from his 2008 book Management “As it becomes successful, an organization tends increasingly to take its theory of the business for granted, becoming less and less conscious of it. Then the organization becomes sloppy ... culture is no substitute for discipline, and the theory is a discipline.”

Drucker claims to have written the first book on business strategy, but he acknowledges he didn’t use the word "strategy" because it was too militaristic. According to Drucker, the first book on business strategy was his 1964 book Managing For Results. And as you can see from the quote in the previous paragraph, throughout his life Drucker tended to use the phrase “theory of the business” more than strategy.

Much of Drucker’s work centrally revolved around strategy, so he is an ideal person to study. A more contemporary teacher would be Seth Godin, the man who inspired today’s post because two weeks ago he published a new book titled This is Strategy. Though I have yet to read the book, I can confidently recommend it for two reasons: 1. Over the years, in my eyes Godin has already proven his expertise. 2. I saw him promoting the book on a podcast and he accurately claimed culture is a part of strategy.

For me, nobody tops Drucker. But, I am also a big fan of Godin. So, maybe pick up his new book. And, I will see ya next time.